Amazon eyes convenience market

Seattle, Washington, USA - November 13, 2015: Amazon opens its first real life brick and mortar bookstore called Amazon Books in Seattle's University Village
Amazon’s first real life brick and mortar bookstore, Amazon Books, opened in Seattle’s University Village, Washington, USA on November 13, 2015. Less than a year later, Amazon is reported to be considering the roll out of a convenience store network stocking a small number of perishable products.

Amazon is reportedly eyeing a slice of the convenience market, with the e-commerce giant looking to open small, express-style stores.

According to The Wall Street Journal, Amazon is aiming to roll out a network of convenience stores which would carry a small number of perishable products such as milk, vegetables and meat.

Shoppers would also able to order non-perishable food in-store via their phone or an in-store touchscreen for same day delivery.

The WSJ reports the project, known internally as ‘Project Como’, would be initially slated exclusively for customers of its Amazon Fresh subscription and delivery service.

In addition to a network of convenience stores, Amazon is also rumoured to be planning to open drive-through grocery pick up sites, where customers can pick up on their online grocery orders.

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