Ampol partners with Coates Group for national signage fitout

Digital signage company Coates Group has inked a partnership with Ampol Australia to provide the latter with external signage.

The deal follows Ampol Australia’s rebrand, which will require its external signage changed nationally across a network of approximately 1,900 locations.

The project is said to require over 30 signage variations – including main identity signs, price boards, shopfront fascias, and other applications for the Ampol marks and logos.

Ampol Australia, an icon of the Australian fuel industry, selected the Coates Group as the signage provider for the debut of the new Ampol logo and incarnation following an extensive vetting process.

Now a global technology company, Coates Group began as a small, family-owned signage company in Sydney in the late 1950s and, much like Ampol, has a proud Australian heritage.

More than 10 years ago, Coates Group evolved from its beginnings as a traditional signage provider to become a global digital experience company.

In addition to traditional signage, Coates now creates digital signage, merchandising solutions and immersive customer experiences, incorporating both software and hardware.

Both companies said the partnership marks a momentous occasion for Ampol and Coates alike, with the rollout taking place Australia wide and being the largest that the country’s fuel and convenience industry has seen to date.

“The opportunity for two fiercely Australian companies to work together is one that you don’t often get. For Coates to work with Ampol, an iconic brand, as it re-emerges into the spotlight is something that we’re incredibly proud of and excited about,” Coates president of A/NZ and international markets Marcus Coates said.

The project began in August 2020 with a rebranded pilot store – situated in Concord New South Wales, the state in which Ampol was originally founded in 1936 – with Coates stewarding an additional 18 store transitions by the close of the year.

The reimagined stores will be rebranded throughout 2021 and 2022, exclusively featuring Coates external signage.

“Signage will always be at the heart of our company. My family founded Coates as a traditional signage business, and while we’ve since made a successful transition into the digital technology space, we’re always thrilled to return to our roots and deliver our forward-looking, refined suite of signage products,” Coates Group CEO Leo Coates said.

“Partnerships like this one with Ampol are what motivate us to continually innovate both our static and digital solutions to help our clients cultivate the best experiences for their customers.”

Written by Hafizah Osman

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