Aqua Pura has added to its range of Fruit Splash products with two new flavours, Citrus and Melon, that contain natural fruit flavouring and fewer than 50 calories per serve.
Amelia Wright, Brand Manager, Fruit Splash, said the new flavours of would build upon the already established Fruit Splash range.
“When brainstorming range extensions for Fruit Splash, we came back to what has served us well, being our original Fruit Splash products, Tropical and Wildberry.
“These are the flavours our consumers know and love from Fruit Splash, so building upon that, we knew we had to maintain this offering in different flavours while catering to those who prefer sparkling water.”
With non-alcoholic drinks being a rising market, consumers are making a move away from carbonated soft drinks and seeking a healthier – yet still satisfying – alternative.
“From the popularity and growth, we are seeing on the Wildberry and Tropical products, we know this is what Aussies like,” says Wright.
All Fruit Splash Sparkling flavours are available nationally for $2.50 each with a nine month shelf life at IGA, Drakes, Foodland, Foodworks, and independent retailers.