Asahi Beverages signs exclusive deal with Live Nation

Asahi beverages has announced an exclusive partnership with the world’s leading live entertainment company, Live Nation.

The multi-year partnership sees Asahi as the exclusive supplier of soft drinks brands including Pepsi, Solo, and Schweppes to Live Nation festivals, as well as a range of beers and ciders.

Live Nation has a diverse portfolio of festivals across Australia including Festival X, Spilt Milk, and Harvest Rock.

Scott Templeton, Group Head of Commercial Partnerships at Asahi Beverages, said they are excited to partner with Live Nation.

“This partnership presents a unique opportunity for Asahi Beverages to provide music fans with more moments to enjoy our range of products, whilst providing our brands with more ways to connect with new audiences through a shared passion point.”

Nicole Lembke, Business Development Director at Live Nation, said they are also excited by the opportunities created by the partnership and the role it plays in enhancing the fan experience at Live Nation events.

“The partnership is a union between two industry leaders who share a joint dedication to maximising fan satisfaction, which acts as the core of all joint endeavours as we leverage Aussies’ love of live music to generate excitement and engagement.”

The partnership commenced with the ‘Somersby Acts of Wonder’ platform at the Spilt Milk festival which gave audiences the chance to watch artist Young Franco perform up close with a promotion via a targeted social media campaign pre-festival.

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