Asahi Beverages has launched Asahi Super Dry 0.0%, the non-alcoholic take on Japan’s number one beer, in Australia.
The beer was recognised at London’s World Alcohol-Free Awards 2023 recently, with judges describing it as “a classic lager that’s indistinguishable from a full-strength version”.
Kym Bonollo, Head of International and Craft at Asahi Beverages, said as demand for alcohol-free alternatives grow, they’re seeing more people seek out brewed adult beverages such as non-alcohol beers that don’t compromise on taste or quality.
“Asahi Super Dry is an internationally recognised premium beer brand and Japan’s leading beer. Now, Australian beer lovers looking to moderate their alcohol consumption can enjoy Asahi Super Dry’s signature crisp and refreshing taste without the alcohol.”
The launch of Asahi Super Dry 0.0% will be supported by an above the line campaign across TV, video on demand, out of home, digital, and social channels.
Bottled Asahi Super Dry 0.0% is now available nationally. Cans are exclusively available through Endeavour Group at Dan Murphy’s and BWS.