Asahi launches The Big Giveback to assist The Smith Family

Asahi Lifestyle Beverages has launched The Big Giveback Campaign with a goal of raising over $500,000 for The Smith Family.

During August, at more than 10,000 convenience stores, service stations, and major chains across Australia, 10 cents from the sale of Asahi non-alcoholic beverages will be donated to The Smith Family.

Doug Taylor, CEO of The Smith Family, said The Big Giveback is launching at the right time to support young Australians in need.

“What we’re hearing from the schools and families we work with is that families are more stretched than ever before. Families are having to make impossible decisions as to where they spend their dollars each week.”

Funds raised from The Big Giveback will be critical in helping The Smith Family almost double the reach of its Learning for Life program over the next five years.

The evidence-based program is proven to help children experiencing disadvantage overcome the educational challenges they face and gain the self-belief and skills they need to realise their true potential.

“When families are facing challenges such as lack of affordable housing and rising food bills, it makes it much harder to support children’s education and increases the risk of learning difficulties or disengagement from school altogether.

“At a time when children are still dealing with the impacts of Covid and catching up on missed learning, the ripple effect of these added financial pressures at home could set them back even further,” said Taylor.

Nigel Parsons, CEO of Asahi Lifestyle Beverages, said it is clear the pandemic’s impact on vulnerable children will be long-lasting.

“The Big Giveback will see everyday Australians help these young people through the simple act of buying a drink. The Smith Family is our flagship charity partner, and we are very pleased to be able to help support them and the incredible work they do via this campaign.”

All funds raised by The Big Giveback campaign will go towards The Smith Family’s Learning for Life program, helping to provide financial support for school essentials, providing access to additional learning programs before and after school, and providing dedicated personal support from a team member at The Smith Family to help children stay motivated in school, complete their education and go on to further training or work.

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