Asahi Lifestyle Beverages to raise $1m for disadvantaged children

Asahi Lifestyle Beverages is encouraging Australians to make one small change in order to make a big change for thousands of disadvantaged children.

The Big Giveback campaign aims to raise at least $1 million for charity, with 10 cents from the sale of non-alcoholic drinks including Schweppes, Cool Ridge Water and Solo sold at participating locations donated to flagship partner, The Smith Family.

The campaign has been launched through more than 10,000 Australian service stations, convenience stores and other selected retail outlets.

The money raised will help fund homework clubs, mentoring programs, stationery and other things Smith Family students need to help them stay engaged at school.

The Smith Family currently supports 57,000 students across Australia, and the effects of COVID have meant that they need support now more than ever.

Stuart Roberts, Asahi Lifestyle Beverages CEO, says: “Our research showed people want to help those affected by the pandemic but didn’t know how.

“We decided to launch The Big Giveback and, with community support, donate 10 cents from the sale of our drinks. This will give students and families more of the support they need as our community faces the unprecedented challenge of recovering from the pandemic.”

The campaign will run nationally with Ampol and Caltext sites, Bunnings stores, Noodle Box all displaying prominent in-store signage about the campaign.

A second phase of The Big Giveback will launch in late November to support additional charities.

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