Asahi’s The Big Giveback campaign returns

Asahi Beverages is once again raising money for The Smith Family’s programs to help young Australians experiencing disadvantage.

During August, ten cents from the sale of every non-alcoholic Asahi drink will be donated to The Smith Family’s learning and mentoring programs to support young Australians who have been struggling to catch up in their education.

Doug Taylor, CEO of The Smith Family, said young people experiencing disadvantage need our support now more than ever before, so they don’t fall even further behind in their education and disengage all together.

“While schools are working hard to keep children engaged in the classroom and ensuring education gaps don’t continue to widen, providing additional support beyond the school gate has never been more critical.

“The Smith Family is committed to increasing the number of students participating in our flagship Learning for Life program, which provides access to extra reading, career pathways, and mentoring support to help students catch up at school and improve their overall educational and life outcomes.”

Operating in over 760 schools across Australia, the charity said key challenges include the pandemic which exacerbated the pre-existing education gaps for students in need, and financial pressures for struggling families.

“Our education programs not only increase students’ skills, confidence and motivation to be able to fully engage in their learning, but we also know that students who can stay at school and complete Year 12 go on to have much better opportunities into the future.”

Nigel Parsons, CEO of Asahi Lifestyle Beverages, said The Big Giveback sees small change make a big change.

“This is the fourth year of the campaign and this time we aim to raise $400,000 for Australian students who need extra support to ensure they don’t fall behind. As our flagship charity partner, we are proud to be supporting The Smith Family again with this nationwide initiative.”

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