Favourite chocolate revealed

Cadbury is the chocolate of choice.

Cadbury has been revealed as the number one favourite brand of chocolate lovers in the Asia Pacific Region.

The YouGov study found that a quarter (25%) of respondents to the survey chose Cadbury as their top brand of choice followed by Ferrero Rocher 14%, Nestle 912%, Hershey’s 12% and Lindt 6%.

The study also found that nuts made up three of the top five most popular fillings for chocolate.

Traceability and transparency have made themselves prominent in recent years with 58% of responders considering fair trade certification as an important factor to recognise when buying chocolate.

Of Australian respondents, 45% said they thought fair trade certification was an important factor when buying chocolate.

Across the APAC respondents, 93% highlighted taste as the most important consideration.

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