Australian Made has launched a new campaign, ‘Buy Australian Now’, encouraging Australians to support their local growers and manufacturers.
Ben Lazzaro, Australian Made Chief Executive, said with Christmas approaching it’s the perfect time to buy locally made products.
“Whether you’re buying in-store, online, at the local market, or sourcing supplies for business or procuring products for major projects, every dollar spent on locally made and grown products has a direct impact on the livelihoods of Aussie growers and manufacturers, as well as the wider community.”
The multi-channel campaign will run through October and November across TV, print, online and social media, and feature Australian music and behind-the-scenes footage from local factories, workshops and farms.
“These are real businesses, people, content creators, artisans and products that make up Australia’s diverse and evolving manufacturing sector.
“Supporting our local makers and growers continues to be the focus of many as we look beyond lockdowns and restrictions. This campaign seeks to help continue to drive that pro-Australian momentum,” said Lazzaro.
Recent research by Roy Morgan found that 99 per cent of Australians are aware of the Australian Made logo and 92 per cent trust the marks as an identifier of genuine Australian products.