Bega Group has partnered with Naked Life Group (NLG) to add its lifestyle beverage range to its portfolio.
The partnership will see Bega Group take on sales, marketing, and distribution of NLG’s lifestyle beverage range including soda, iced tea, bubble tea, and sparkling nootropics (excluding the non-alcoholic cocktail, spirits, and mixers range).
Darryn Wallace, Executive General Manager of Bega Dairy and Drinks, said the partnership offers Bega an exciting opportunity to round out the group’s beverage portfolio.
“With Naked Life Group’s great tasting lifestyle beverage range and their ability to continually innovate to meet evolving consumer needs, we will now be able to offer our customers a larger, more versatile drinks offering from milk beverages, to juice and now lifestyle drinks.”
David Andrew, Managing Director and Founder of Naked Life, said that as a startup Australian business, the opportunity to work with the Bega Group, one of Australia’s most trusted food and beverage businesses, is extremely exciting.
“This partnership will be a key part to fulfilling our goal of delivering our promise of tasty refreshing drinks with low or no sugar to more Australians and to become Australia’s largest better for you beverage business.
“Working together, we can bring everyday Australians a range that provides a healthier alternative to many other carbonated beverages currently in the market, while losing none of the yum,” said Andrew.
The range consists of sugar free Soda and Iced Tea, No Added Sugar Sparkling Nootropics, and 50 per cent Less Sugar and All Natural Betta Boba Bubble Iced Teas.