Mars Food Australia, owner of Ben’s Original rice products, has today launched its new packaging, following the brand’s name change from Uncle Ben’s last year.

The new packaging will feature the recognisable orange background and navy-blue font alongside the Ben’s Original brand name.

Along with the change in packaging, Mars Food Australia will invest a percentage of profits to support disadvantaged communities within Australia over the next five years.

Bill Heague, General Manager of Mars Food Australia said: “This is not just a name and packaging change. We believe everyone deserves to feel welcome, heard and have access to nutritious food. That’s why we have committed to funding initiatives that help improve social inclusion and create meals, experiences and opportunities that offer everyone a seat at the table. We are currently in discussions with a number of community groups in Australia and we look forward to announcing a new partnership early next year.”

The launch of the new-look packaging will be accompanied by an integrated campaign to drive familiarisation with the new brand.

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