Beverage giant Refresco aquires Tru Blu Beverages

Refresco group, a global beverage business based in The Netherlands, has entered into an agreement to acquire Australian beverage manufacturer Tru Blu Beverages.

Pending regulatory approval, the acquisition will see Refresco expand its European and North American operations into a third marketplace, securing its place as a market leader.

Hans Roelofs, CEO of Refresco, said that its acquisition of Tru Blu Beverages in Australia creates a new platform for Refresco, in line with its strategic promise to expand into a third continent.

“The three strategically located manufacturing sites are the starting point for our future footprint in the region. Acquiring Tru Blu Beverages further strengthens our position as beverage solutions provider to branded customers and leading retailers globally, and provides new opportunities for further growth,” said Roelofs.

Peter Brooks, CEO of Tru Blu Beverages, said that by joining Refresco, its customers, suppliers and employees will be able to benefit from the company’s broad capabilities, experience, and expertise.

“We are proud to become part of the Refresco family, with its strong entrepreneurial spirit and passion to deliver quality service to its customers. Tru Blu Beverages’ leading capabilities and blue-chip customer base gives Refresco a solid entrance into the Australian market. We look forward to building an even stronger platform together.”

Roelofs added that the announcement is a testament to its proven Buy & Build strategy.

“We started with one factory in Europe just over two decades ago and steadily built a diversified, pan-European platform.

“Only six years ago, we took our first step into North America. We now operate over 70 manufacturing sites globally, with just about half of those located across North America and the rest throughout Europe, offering a full range of beverage solutions to a broad customer base.”

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