Bickford’s launch sugar free cordial

As an increasing number of Australian consumers look to cut back on their sugar consumption and seek out better-for-you products, Bickford’s Australia may have just delivered the product we all need.

The South Australian based company has released a sugar free range in two flavours: Mixed Berry and Lemon Lime, giving us all some extra incentive to stick to our resolve and enjoy a guilt free cordial fix. 

The cordial, made from a mix of sweeteners Stevia and Erythritol is expected to bring a new demographic to the coridal category, Bickford’s Australia Assistant Brand Manager Amelia Wright said.

“We recognised a current gap in the market with no cordial that is completely sugar free on offer, only those that contain no added sugar,” Ms Wright said.

“Consumers that avoided the cordial aisle can now finally purchase a product that does not compromise their lifestyle choices but allows them to enjoy a guilt free drink, mocktail or cocktail.”

The new range is available at independent retailers Foodland, IGA and Drakes. The Mixed Berry flavour is also available in Woolworths stores.

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