Big Insight Not Big Data at POPAI Professional Development Breakfast

POPAI, the global association for marketing at retail, will present the second in its Professional Development Series for 2015 at St Leonards, Sydney on 10 June, called Big Insight Not Big Data.

Sue Temple, general manager loyalty, Woolworths Group will share examples of the increasing use of data and insights at Woolworths as part of the vision to become a truly customer centric organisation, including the 3-year strategic plan focusing on customer insight around shopper marketing.

Brad Whatmough, GM Advertising, The Good Guys, will share how national household appliance and electronics retailer harnesses insights from every customer touch point, in a space where the ‘store’ is blurring between bricks and mortar and online.

The first in the Professional Development Series for 2015 was held in April in Sydney and Melbourne, a wrap up of the POPAI Global Awards and the November 2014 Globalshop show held in Atlanta, US.

Big Insight Not Big Data will be held on Wednesday 10 June, 7.30am – 9am in Sydney at Ogilvy House, 72 Christie Street, St Leonards (opposite the station across the highway) and includes coffee and pastries.

The cost is members, $35 ex GST and non-members $70 ex GST. For registration & booking, look up:

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