Australian-based natural health and dietary supplements company Blackmores has announced its launch into the Indian market.
The initial launch will see five Blackmores products available through Amazon India and other major e-commerce platforms before expansion to traditional retail in key cities.
Alastair Symington, CEO of Blackmores said: “Blackmores is passionate about connecting people to the healing power of nature. We choose the most nutrient-rich ingredients to ensure our products are high quality, efficacious and adhere to the some of the most rigorous safety standards in the world. We know that Indians are passionate about natural health too, and we are excited to be a part of their journey to lead healthier and happier lives.”
Primed for a post-COVID wellness boom, India is a focus growth market for Blackmores given their avidity for natural health. Blackmores have formulated an innovative product range for the Indian market, meeting their specific lifestyle and dietary preferences, including vegetarian requirements.
Sam Freeman, Trade and Investment Commissioner at the Australian Trade and Investment Commission said: “It’s a pleasure to launch Blackmores, one of Australia’s leading and most trusted natural vitamins and dietary supplements brands, in India. Blackmores with its legacy of almost 90 years in natural healing is a great example of Australia’s clean, green and safe manufacturing reputation. Indians are passionate about natural and holistic health, and we hope that iconic Australian brands such as Blackmores are part of their journey to lead healthier and happier lives.” Blackmores is the leading natural health brand in Australia and currently operates in 12 other markets across the Asia-Pacific and has an ambition to connect 1 billion consumers globally to their brand by 2025.