Bowser Bean

Bowser Bean pushes boundaries of convenience retailing

Bowser Bean is in the midst of expanding and refreshing its network with a greenfield location set to open later in the year and several store refurbishments to be complete by the year’s end.

The latest refurbishment, which is just about complete, is Bowser Bean’s original site at Strathfieldsaye in Victoria, and the business came up with a nifty way to continue trading throughout the renovations.

Refurbishing an existing site to the Bowser Bean standard requires substantial internal upgrades, and generally speaking this will mean temporarily closing the site or limiting operations – but neither of these options appealed to Haydn Tierney, Managing Director, Vantage Fuels/Bowser Bean.

“When we close shop or operate with a limited offer while refurbing, customers will change their buying habits. In our case they might find alternate food and coffee options and it can take time and investment to win these customers back,” he said.

To combat this issue Bowser Bean deployed a new temporary retail solution in the form of a 40-foot shipping container.

The purpose-built shipping container pop-up store, from Gary Pask Consulting, has enabled Bowser Bean to continue to serve its exceptional food and coffee offer to its customers while continuing to keep the fuel bowsers pumping.

“Customers have been quick to embrace our temporary container store at Bowser Bean Strathfieldsaye. Not only have we been able to continue to trade, but the container outlet also takes the pressure off our build team, ensuring our refurbs are completed accurately and on time without any delays,” said Tierney.

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