bp and David Jones rapid expansion plans

David Jones and bp are expanding their network, announcing a further 21 stores will open by the end of the year.

The new stores will be located across Sydney and Melbourne and will bring the number of dual-branded sites to 31.

Each store is catered to urban customers and range David Jones Food options for both food for now and for later, pre-made meals and groceries. As well as the Wild Bean Café and premium fuel offers.

Seven stores will open in Melbourne, in Merrifield, Clyde, Epping, Caroline Springs, Elthan, Greenvale and Kingsway. While Sydney will gain 14 stores, in Kellyville, Marsden Park, Seven Hills, Willoughby, Thornleigh, Mosman, West Ryde, Caringbah, Engadine, Peninsula, Ourimbah, Asquith, Penrith and Sydenham.

All stores will also offer a selected range of David Jones Food via UberEats, following a surge in customer demand at existing partner sites.

Vice president sales and marketing at bp, Brooke Miller, said it furthered both brands’  commitment to ensuring customer safety during the pandemic.

“We know consumer needs are changing, especially during the current pandemic. Our strategy to lead the transformation of convenience retailing in Australia is resonating with our customers who lead busy lives and want easy access to healthy and delicious food, alongside bp’s other high-quality products and fuel offers,” Ms Miller said.

“We are committed to delivering the best possible experience for our customers in welcoming, convenient locations as we continue to expand this great offer. bp and David Jones have developed a strong working relationship and we are thrilled to be working together as we further strengthen our partnership.”

David Jones Food managing director, Pieter de Wet added the expansion would transform the fresh food offers in convenience channels.

“We have been delighted with the performance of our 10 trial stores in Victoria and New South Wales, and the feedback and response from our customers has been very positive. David Jones and bp are two iconic brands that share complimentary skills and similar service values, and we work extremely well together.”

“We are excited about the next phase of the rollout and the opportunity to share our quality offering with even more customers in Victoria and New South Wales.”

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