BP Australia has launched a smartphone payment app that allows consumers to pay for fuel from their car.
The app, BPMe enables BP Plus card to pay for their fuel, track their odometer, store electronic fuel receipts and locate their closest BP service station, all from their smartphones.
The technology, which BP claims to be a local market first, will launch in Australia on August 1. BPMe launched in New Zealand earlier this week.
“Providing a simpler and faster way to fill up, BPMe will allow customers to enjoy the best possible refueling experience by giving time back and conveniently making payment from the comfort of their own vehicle,” said VP sales and marketing, Brooke Miller.
“Smartphone penetration rates in Australia are some of the highest in the world and mobile payment solutions are what our customers have been demanding. It’s the way of the future and BP is at the front of this innovation,” said Ms Miller.
“We recognise the importance of mobile and card-less payments to this customer base and we understand the need for faster transaction times and easier payment processes. Ultimately, we’re giving time back to our customers by delivering a faster way to refuel.”
The upcoming release of BPMe is the first phase of many planned updates for BPMe and will only be available to select BP Plus SME customers. BPMe will be enabled for these customers at 340 BP sites across Australia, by October.
“BPMe will be piloted to a select group of highly valued BP Plus card customers in August. We look forward to inviting more customers in the coming months and developments into the future. There are endless opportunities for BPMe and we are excited to bring this new digital offer to the Australian market,” Ms Miller said.
Earlier this month BP Australia and Velocity Frequent Flyer announced a new initiative allowing BP customers to pay for fuel using their Velocity points.
The program, Pay with Points, allows customers to redeem between $10 and $60 off their eligible fuel and in store purchases at participating BP service stations using their Velocity points.
It is the first time an Australian airline loyalty program has allowed its members to use their frequent flyer points as currency in a retail store.
Nearly one million unique members have swiped their Velocity card at BP since the launch of Velocity and BP Australia’s partnership in April 2015.
Currently as part of the partnership consumers earn two Velocity points per litre on fuel purchases and two Velocity points per dollar in store at selected BP service stations.
The new program will be progressively rolled out to participating BP stores over the coming months.