Australia’s most iconic cowboy Bubble O’Bill has for the first time launched in a four-pack format.

The famous ice cream sheriff has been a fan favourite in Australia since the 1980s and has even racked up more than one million followers on his Facebook page.

It’s due to this popular demand that Bubble O’Bill, which has previously only been available individually or in a tub, has now launched in a four-pack through supermarkets nationwide.

To coincide with the launch, Streets Ice Cream is also releasing Bubble O’Bill’s autobiography, ‘O is Me’, which chronicles his 35 years of existence.

A competition to win a copy of the autobiography is open via Bubble O’Bill’s Facebook page from 28 September. All fans need to do is comment in 25 words or less on what they love most about Bubble O’Bill.

Annie Lucchitti, Marketing Manager, Streets, said that fans have been begging for a multipack format.

“If now is not the right time for four times the Bubble O’Bill joy in your life, I’m not sure when it will be! Our loving fans have been knocking on our door for years asking for more Bubble O’Bill – so we did everything we could to make it happen,” she said.

“There’s nothing better than sharing ice cream and a laugh with friends during the warmer months,

The new multipack is now available in supermarkets Australia-wide for RRP $9.

Bubble O’Bill can also be found in tubs at supermarkets including Coles and Woolworths, and single ice creams in convenience stores across the country.

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