Bundaberg Brewed Drinks is proud to introduce Bundaberg Tropical Mango

Bundaberg Brewed Drinks is proud to introduce Bundaberg Tropical Mango. Brewed for four days, from the delicious tropical fruit, this refreshing summer beverage is sure to tantalise your taste buds.

The launch extends the Bundaberg range to 13 brewed flavours. Millennials are seeking new beverage experiences and Bundaberg’s unique range puts them in the perfect position to meet the needs of these discerning consumers.

In consumer’s quest for something different they are attracted to unique flavours such as Bundaberg Passionfruit which has grown 29% (MAT 18/6/2017) in total convenience, in a category that is only seeing slight growth. Similarly, Bundaberg Tropical Mango has a bold taste profile and is expected to perform nationally. 72% of consumers agree that fruity and unique flavours are the most appealing CSDs. Mango as a tropical flavour is the second most favourable after pineapple, with the brand already having a Pineapple & Coconut brew, Tropical Mango seems a complimentary next step.

Premiumisation is a concept that has influenced change in consumer perceptions in other categories including spirits, beer, and fast food. Similar changes are now occurring in soft drinks, with adult consumers seeking more premium products – ones which are a bit more special than an everyday soft drink, a drink to be savoured. Because of this, consumers are looking for brands that are authentic – real and genuine. Consumers are drinking less but better, and this is driving the adult premium/ craft category with strong growth over the past 3 years from 5.6% share (MAT 21/6/15) to 7% share (18/6/17) of total CSD (Source: Aztec scan data).

Contact your preferred Bundaberg Brewed Drinks distributor to order Bundaberg Tropical Mango today.

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