Cadbury is celebrating a century of Australian manufacturing by releasing a block inspired by the chocolate-makers at the Hobart Cadbury Factory.

Thousands of Tasmanians have had a direct hand in making billions of Cadbury blocks over the last century, with today’s 450-strong team boasting more than 4,000 years of experience in chocolate-making, innovation, research and development.

Jamie Salter, Manufacturing Manager, who has worked at the iconic Hobart factory for 35 years, said he is humbled to have worked with Cadbury for so long, particularly as the brand celebrates its 100th year of manufacturing.

“I’m often asked – do you ever get sick of chocolate? And the honest answer is no. One of the joys of my job is seeing our new products land on shelves and the excitement and satisfaction it sparks with the chocolate-makers at our factory, who work so hard to make Australia’s favourite chocolate.”

Paul Chatfield, Vice President, Marketing, said the new release is a tribute to all of the men and women at the Hobart factory who have played such an important role to Cadbury’s success over the past 100 years.

“You don’t celebrate a century very often, so we asked them – what special-edition CADBURY block should we make that is worthy of a centenary celebration? Mint Chip – the humble Aussie classic –proved the winner,” he said.

“On behalf of Cadbury fans worldwide – thank you to our Tasmanian chocolate-makers. Here’s to our first century in Australia and no doubt, many more centuries to come.”

Cadbury fans can find the new Cabdury Dairy Milk Chocolate Maker’s Block – a blend of smooth and creamy Cadbury Dairy Milk milk chocolate, with candied mint pieces – in all leading supermarkets and convenience stores nationwide for RRP $5.

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