Cadbury celebrates World Chocolate Day with new block

Cadbury has launched a new chocolate block, the Cadbury Dairy Milk Velvet, which has 40 per cent more cocoa and 25 per cent more milk.

Timing the release with World Chocolate Day on July 7, the new block is said to offer a smoother, more chocolatey, milk chocolate recipe with 40 per cent more cocoa and 25 per cent more milk than the classic dairy milk chocolate recipe.

Katrina Watson, Senior Marketing Manager at Mondelēz International ANZ, said the blocks are catering to Australians’ emerging taste preferences.

“Cadbury Dairy Milk Velvet is for milk chocolate lovers seeking a smoother, more chocolatey taste but with the same quality they know and expect from Cadbury Dairy Milk.”

Available in two varieties – Milk Chocolate and Milk Chocolate with Hazelnut, Cadbury Dairy Milk Velvet offers a unique shape which claims to heighten the pleasurable milk chocolate taste experience.

Cadbury Dairy Milk Velvet will be available from July 29 for RRP $6.

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