Mondelēz International, the parent company of Cadbury, has unveiled its plans to incorporate 30 per cent recycled materials in the packaging of Cadbury Dairy Milk blocks.
The change comes as a result of the 2025 National Packaging Targets, in which the Federal Government is pushing to achieve 20 per cent average recycled content in plastic packaging by 2025.
Due to this target, Australia will be amongst the first in the world to experience the new recycled packaging, which will appear on shelves from September 2022.
Darren O’Brien, Mondelēz International President for Australia, New Zealand and Japan said: “While we’ve accessed the very latest technology from overseas to source this recycled material, we know that demand for circular packaging will continue growing and we’d love to see recycling technology built in Australia to meet local demand.”
O’Brien claimed that when the technology is available he would like to see 100 per cent recycled packaging used, but for now 30 per cent is the best possible.
To create the new more environmentally friendly packaging, Mondelēz has partnered with global packaging company Amcor.
Simon Roy, Vice President and General Manager, Amcor Flexibles Australia & New Zealand said that Amcor was proud to be part of the solution, supporting the development of new technologies to help deliver local sustainable packaging.
“Our goal is to create safe, strong and secure packaging solutions partnering with our customers to help meet consumer needs. Reaffirming our commitment to ensuring all our packaging is designed to be recyclable or reusable by 2025.”
While consumers won’t notice a difference in the iconic purple packaging as Amcor will maintain the same look and feel of packaging that is currently in use, they can feel reassured that a global company such as Mondelēz is committed to creating a circular economy.