Cadbury’s new initiative to support local sports clubs 

The ‘A Cheer & A Half’ campaign celebrates famous sporting icons and moments in an effort to encourage Aussies to support their local sports clubs.

The 10 special edition designs will adorn Cadbury’s iconic Dairy Milk blocks and feature stars Adam Goodes, Ash Barty, Daisy Pearce, The Wallabies and Commbank Matildas. 

With almost half of all local sports clubs in Australia needing either voluntary or financial support to remain viable, Paul Chatfield, Vice President, Marketing ANZ, Mondelez International, said now more than ever, sports clubs need help to fuel the future of sport in Australia. 

“Through our specially designed Limited Edition Cadbury Dairy Milk Block packs, we are celebrating some of Australia’s most inspiring and generous moments in sport. By sharing these stories with Australian families, we hope to inspire generosity amongst the community, show the power of connection through sport and encourage people to get more involved with their local sporting clubs,” he said. 

Cadbury Australia has a long-standing connection with sports, including a partnership with the Australian Olympic Committee, a five-year partnership with the Wallabies and Wallaroos, as well as partnerships with the Hobart Hurricanes, Commbank Matildas and AFLW. 

Tying in with the theme of giving, Cadbury said the athletes featured were chosen because they embody the spirit of generosity both on and off the field. 

To learn more, chocolate fans can scan the QR code featured on the back of the special edition Dairy Milk blocks to access a directory of locally registered clubs where their time and/or donations would be heartily welcomed. 

As part of the ‘A Cheer & A Half’ campaign, Cadbury will also launch a $150,000 grant program to assist community sports and volunteers further.

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