Cadbury Australia has launched its newest character, Caramilk Wallaby, representing the nation’s love and involvement in sport.
The Caramilk Wallaby features on Cadbury’s new Caramilk share pack, which features 12 individually wrapped 12g pieces of Caramilk chocolate, and is exclusively available in Australia.
Paul Chatfield, Vice President Marketing ANZ at Mondelez International, said they are excited to be introducing a new Cadbury character to Australians.
“We know the Wallaby is such an intrinsic Australian character, with deeply ingrained roots in sport, and nothing reflects Aussie’s love for sport more than our prized Wallabies and Wallaroos rugby teams. No matter whether a sporting or Caramilk fan, this new character is for all Australians to enjoy and celebrate.”
As a proud sponsor of the Australian National Rugby Union Teams, the Wallabies and Wallaroos, Cadbury has marked the announcement and its link to rugby and sport through a creative content piece starring Wallabies player, Mark Nawaqanitawase. The wider team are also on board to support the announcement and new character release.
The Caramilk Wallaby share pack is available now at leading retailers.