Cadbury reduces plastic with new Easter packaging

Cadbury Australia has announced that it will transform its packaging ahead of Easter, to drive major savings in plastic and cardboard from some Hollow Hunting Eggs and Easter Gift Boxes sold in Australia and New Zealand.

Australia’s Cadbury Hollow Hunting Egg plastic crates will move to 12 and 24 pack cardboard cartons, saving 131,000kg of plastic. And the plastic blister and excess cardboard in some Cadbury Easter Gift Boxes will also be removed, saving more than 200,000kg of packaging.

Ben Wicks, Vice President Marketing Mondelēz International, said that this is one of the biggest and most bold packaging changes Cadbury has ever made to its Easter range.

“Over the last two years, we have been working hard to re-design our packaging footprint, preserve the taste and quality of our Easter products, and deliver a positive change for Cadbury fans. The move forms part of Mondelēz International’s commitment to make its packaging better for people and planet, through reducing packaging, evolving packaging, and improving recycling systems.”

The company recently invested in Licella Holdings, to progress one of the first advanced recycling facilities in Australia. Licella will use its innovative Catalytic Hydrothermal Reactor (Cat-HTR™) technology to recycle soft plastic waste into a crude oil suitable to produce new food-grade plastic packaging.

And earlier this year, Cadbury also launched its new Snacking Right Hub, a mobile friendly digital platform providing Cadbury fans with up-to-date recycling and disposal advice and information about Mondelēz International’s commitment to mindful snacking and sustainable sourcing.

The Hollow Hunting Eggs and Easter Gift Box ranges will be introduced as part of Cadbury’s 2024 Easter range, with the new packaging available in stores from January 2024.

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