Cadbury has partnered with Aboriginal artist Kenita-Lee McCartney to create a limited-edition Cadbury Roses box.
Cadbury Roses has collaborated with a range of Indigenous Australian artists during the past three years to design exclusive packaging that pays tribute to the brand’s tradition of promoting meaningful relationships and taking the time to connect with those who matter to us.
The artwork on the box, titled ‘Kalintyerra’, draws on McCartney’s deep connection to the land and her love for those closest to her.
McCartney, a proud Wemba Wemba, Wiradjuri, Wotjiboluk, Nari Nari and Boon Wurrung woman, said she was humbled and grateful to be part of this collaboration with a brand that holds similar values, as the notion of Kalintyerra is something close to her heart.
“In and amongst this busy new world we live in, it’s important to take a moment to reconnect, as connection is what shapes and strengthens the love we share with loved ones.”
In celebration of launch of this year’s pack design, Cadbury Roses will be donating $50,000 to its ongoing charity partner, The Stars Foundation, which supports Aboriginal and Torres Strait Islander girls and young women by improving health and education outcomes and providing pathway opportunities through holistic mentoring.
Kathy De Lullo, Senior Marketing Manager – Gifting and Seasonal, said the timeless connections and moments of love that Cadbury Roses celebrates is beautifully brought to life by McCartney’s story on its pack.
“We are incredibly proud to be able to use the reach of the Cadbury Roses brand to provide a platform for such strong and talented Aboriginal artists such as Kenita.”
The Cadbury Roses limited-edition box 450g is available at local supermarkets for RRP $16.
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