Cadbury to use 50 per cent recycled packaging in new deal

Cadbury has signed a deal with global packaging leader Amcor which will enable it to use 50 per cent recycled plastic across its core chocolate portfolio wrappers.

The deal will see Amcor source 1000 tonnes of post-consumer recycled plastic to wrap its core Cadbury chocolate range, accelerating the company’s ambition to reduce its virgin plastic needs.

Darren O’Brien, President of Mondelēz International Australia, New Zealand, and Japan, said by creating confidence in the market for recycled material, they’re helping to build a future for plastic recycling in this country.

“Reducing virgin plastic use and supporting a circular packaging economy is a focus for our business and this latest deal to purchase recycled plastic is another important step in our journey.

“Chocolate lovers love Cadbury Dairy Milk for its generous ‘glass and a half’ slogan, but when it comes to virgin plastic in our packaging, less is more. By halving our virgin plastic needs in our Cadbury chocolate blocks, bars and pieces portfolio produced in Australia, we are on a path to better packaging.”

The announcement comes after Cadbury’s custodian, Mondelēz International, shared its longer-term vision to recycle plastic waste on home soil, partnering with Amcor to invest in Licella to fund the construction of one of the first soft plastic advanced recycling facilities in Australia.

Mike Cash, President of Amcor Flexibles Asia Pacific, said being able to source this significant volume of recycled material for Mondelēz International gives them the opportunity to differentiate and grow and demonstrates the collective commitment of Mondelēz International’s leadership.

“We partnered with Mondelēz International when they made the first step to move to recycled content for their Cadbury Dairy Milk family blocks packaging, now we’re helping them elevate this ambition by sourcing ~1000 tonnes of recycled plastic to help reduce virgin material across more of the Cadbury chocolate portfolio.”

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