Caltex Woolworths has launched ‘Healthier Bites’, a new campaign formed in response to customer feedback that found customers were seeking healthier food alternatives instore.
As part of the new campaign, consumers can choose from 64 portion controlled snack options and purchase any three items from the range for $7.
Caltex Woolworths has also launched an Australia first partnership with Fitness First, and is offering consumers a three-day fitness pass with all $7 dollar bundles.
Companies partnering with Caltex Woolworths as part of the Healthier Bites campaign include H2coco along with Chobani, Freedom Foods, PERKii, Lion, Chia Co, Nexba, Vitaco, Mt Franklin, Emma & Tom’s and Woolworths-owned brand Macro.
The campaign runs in selected Woolworths petrol convenience stores until May 3, 2016, and will be promoted across Pump TV outlets, instore POS, national radio and digital advertising.