Cascade has launched a new campaign, encouraging Australian consumers to ‘Change It Up’.
The campaign is designed to drive awareness and trial its premium sparkling range by mixing up the usual mixer options and using one of Cascade’s flavours.
Running for five weeks, the content of the campaign is backed by a million dollar marketing spend and features content created by social influencers.
Cascade adult sparkling brand manager Bridget Slipper said the national campaign will further cement the company’s position as the go-to premium adult sparkling brand.
“‘Change it Up’ is all about encouraging our Australian adults to try something new, pairing our delicious CASCADE flavours with their favourite spirits. We know they’ll love discovering new ways to enjoy the product, be it while socialising with friends or relaxing on the couch after work,” she said.
Cascade is available now in a range of flavours including Raspberry, Mint and Ginger, Spiced Pear and Bitters, Spicy Ginger Beer, Ginger Beer and Tonic Water.