CCA to cut 260 jobs, new product launches and marketing initiatives to strengthen brand portfolio in 2015

In an ASX Announcement this week Coca-Cola Amatil (CCA) reported that the organisation has made solid progress in developing and implementing a range of initiatives to stabilize earnings and return to growth. Having announced targeted savings of $100 million in August, the company has now finalized plans to restructure.

CCA Group Managing Director, Alison Watkins said, “The restructure will lead to the reduction up to 260 non-frontline positions, with the majority taking effect in 2015. This latest restructure, together with cost initiatives already in train, gives us a high level of confidence we will achieve our savings targets.”

Ms Watkins reported solid progress made in the development and implementation of a range of growth initiatives to strengthen the brand portfolio. “The recent launch of the 250ml cans, supported by the #colouryoursummer campaign, is tracking above expectations in terms of ranging, transactions and most importantly, recruitment of the next generation of Coca-Cola consumers. We have a great line up of new product launches and marketing initiatives including the launch of Coke Life in the first half of 2015,” she said.

The full ASX Release can be found here

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