Coca-Cola Amatil has invested in Indonesian start-up Wahyoo as it looks to enhance its presence in the country’s B2B sector.

CCA has invested in the digital business solutions platform via its corporate venture capital platform Amatil X.

Wahyoo works to digitise and improve the operations of small-scale local restaurants and eateries (known as warungs) across Indonesia by assisting with marketing, loyalty programs, digitising orders and helps with financial management, as well as advertising and brand partnerships.

It’s a lucrative market, according to Wahyoo founder and CEO Peter Shearer, who estimates the food and grocery market in Indonesia will be worth USD261 billion by next year. And Wahyoo has room for expansion, with close to 35,000 warungs operating in Jakarta alone.

The investment will aid CCA Indonesia’s goal to become the leading beverage supplier of B2B in the SME sector, head of Amatil X, Alix Rimington said.

“Our team is actively working with Wahyoo to better understand and service this important customer segment. We are already working with Wahyoo to supply our beverages to warungs across Jakarta and we look forward to building a deeper partnership with Wahyoo as they build out their offer,” Ms Rimington said.

“Our partnership with Wahyoo will help SMEs overcome the digital barrier and spur growth in Indonesia’s ecommerce industry. We are proud to partner with Wahyoo to help digititise the warung market.”

Earlier this year the company invested in freight logistics marketplace and fellow Indonesian start-up Kargo Technologies, as CCA Indonesia woks to better support their operations.

“Start-ups are setting the pace of innovation, especially in Indonesia, which is fast becoming the start-up capital of Asia. Knowing the scale of our business and our future ambitions, we believe that working with the right partners will help us to face market challenges and capture growth opportunities for the future.”


Leave a comment

Your email address will not be published. Required fields are marked *