Chobani has launched its biggest ever point of sale activation, giving consumers the opportunity to win a range of Chobani branded activewear.

The on-pack promotion is being brought to life with a unique shopper marketing activation at select independent retailers in NSW, South Australia and Victoria.

The promotion is giving away 25,000 pieces of high quality activewear until 7 March, or until stock runs out.

Consumers can enter the Chobani Activewear promotion by purchasing any specially marked Chobani product. The special promotional packaging can be found on Chobani 170g pots, Chobani 170g FiT pots and Chobani 140g FiT X tubs.

Chobani’s General Manager – Sales and Category, Julia Clark, says the company is always looking for exciting ways to bring its promotions to life.

“We love working with our retail partners to provide a unique and fun experience for our Chobani fans and we know that they will not only be racing to the yogurt aisle, but through the yogurt aisle to get that winning peeling.

“This is certainly the biggest and best point of sale activation we’ve ever done and the feedback we’ve had from retailers and consumers has been overwhelmingly positive.”

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