Chobani enters dips category

Yoghurt brand Chobani is eyeing a scoop of Australia’s $250 million dip category with the launch of a new range of high protein dips, Chobani Mezé Dips.

Made with authentic strained Chobani yoghurt, and packed with 14-15g of protein per 150g serve and 97 per cent fat free, the Chobani Mezé Dip range is set to redefine the category with single-serve dips suitable for everyday snacking.

Conceived at one of Chobani’s regular Australian fan engagement days, the Chobani Mezé Dips concept is a consumer-led innovation and Chobani’s first foray into the dips category globally.

The range contains no preservatives, artificial colours or artificial flavours, and is available in four flavours: Chobani Chilli Lime Ranch Mezé Dip (150g), Chobani Herbed Tzatziki Mezé Dip (150g), Chobani Roasted Red Pepper Mezé Dip (150g) and Chobani Salsa Rojo Mezé Dip (150g).

Peter Meek, MD of Chobani Australia, said: “We know that protein is important to these people. So we designed a range of Chobani Mezé Dips that are delicious and packed with protein. A no compromise option that not only allows people to consume dips more often, but gives them a reason to actively do so.”

“We use three cups of milk to make one cup of Chobani yogurt. However, to create the perfect base for our dips, we took this one step further; straining four cups of milk to make one cup of yogurt for our Chobani Meze Dips,” Meek said.

“The result is a range of deliciously thick dips that will not only hold up on your scoop of choice, but are so packed with protein they work as an accompaniment for sandwiches and wraps, or as a dressing for pastas and salads.”

Chobani Mezé Dips are in Woolworths chilled aisles nationally with an RRP of $3.99.


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