Asembl is making a stir in the flavoured milk category by pairing two much-loved Chupa Chups flavours with Breaka for a new limited edition range.
Inspired by two best-selling Chupa Chups flavours, the Breaka Chupa Chups Strawberry & Cream flavoured milk serves up a delicious creamy candy strawberry and cream flavour and the Breaka Chupa Chups Choco & Vanilla flavoured milk is a mouth-watering creamy chocolate and caramelised vanilla taste sensation.
Chupa Chups is the world’s most famous lollipop brand started in 1958 in Barcelona when Enric Bernat invented the way to fit a fork on a sweet. Acquired by Perfetti Van Melle in 2006, Chupa Chups is now part of the world’s fourth largest confectionery company.
Marta Ballesteros, Area Licensing Manager at Perfetti Van Melle – manufacturer of Chupa Chups – said it was a delight to partner with Breaka to create the fun new flavoured milk varieties.
“A flavour fix match made in heaven, the Breaka Chupa Chups Strawberry & Cream and Breaka Chupa Chups Choco & Vanilla flavoured milks will cause a positive stir amongst our loyal teenage following.”
Justin Watson, Managing Director, Asembl, said the exciting new pairing was the perfect way to shake up the flavoured milk category.
“For a limited time, lovers of Chupa Chups best-selling Chupa Chupas flavours – Strawberry & Cream and Choco & Vanilla can get their fun flavour fix with this flavoured milk range from Breaka. A true taste sensation, these are sure to be a hit on refrigerated shelves across supermarkets, petrol stations and convenience stores.”
The 600ml Breaka Chupa Chups Strawberry & Cream and Choco & Vanilla flavoured milks were launched on 17 April and are available in Coles, Woolworths, independent grocers, petrol stations and convenience stores for RRP $3.70.