Chupa Chups and Bulla bring lollipop flavours to the freezer aisle

The Bulla Dairy Foods’ Chupa Chups Party Pack is a limited edition summer offering featuring Chupa Chups’ most iconic flavours – strawberry, watermelon and cola.

Marta Ballesteros, Licensing Area Manager at Perfetti Van Melle, owners of the Chupa Chups brand, said the limited edition party packs are the perfect accompaniment to any summer party. 

“We love how Bulla Dairy Foods connects with our Chupa Chups brand. Not only do they deliver a variety of delicious and refreshing icy sticks with the best flavour experience, but they also present them in playful packaging, which ensures they are going to be a winner at any summer party,” she said. 

George Poulos, GM Marketing & Innovation at Bulla Dairy Foods, said he’s excited to introduce the Chupa Chups audience to Bulla frozen deserts.

“We’re excited to bring the iconic Chupa Chups lollipops flavours to the freezer aisle and in turn fans of the confectionary range, young and old alike. This also has all the makings of a perfect product for summer – fun, colourful and refreshing,” he said. 

Asembl is the strategic and research-driven brand extension agency responsible for the collaboration between Bulla Dairy Foods and Chupa Chups.

“Chupa Chups and Bulla Dairy Foods will be getting the summer party started with this limited edition party pack partnership. Coupling the delicious and iconic Chupa Chups flavours with the deliciousness that Bulla Dairy Foods is renowned for, the Bulla Dairy Foods’ Chupa Chups Party Pack is guaranteed to be the best way to beat the heat this summer,” said Justin Watson, Managing Director at Asembl.

With a holiday fun colour-in activity on the back of each pack, the Bulla Dairy Foods’ Chupa Chups Party Pack can be found exclusively in Coles from 4 January 2023, RRP $18. 

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