C&I Expo Exhibitor Profile: Pacific Optics

Pacific Optics is just one of the exhibitors gracing the floor of the 2018 C&I Expo, which will be held at the Melbourne Convention & Exhibition Centre from 15-16 August.

Theo Foukkare, General Manager Sales at Pacific Optics, is no stranger to the event, having exhibited at every C&I Expo since its inception in 1992 – first every second year and now annually.

Q. What does the show do for your business?

It allows us to support the industry that has supported us over the last 24 years, whilst showcasing new product innovation.

Q. Why do you keep coming back?

The people, the networking opportunity, the incremental sales we generate over the two days – and to support the Convenience channel.

Q. How has the event changed over the years you and Pacific Optics have been involved?

Being aligned with AACS Convention & Awards now ensures that all major retailers are present, as well as the diversity of suppliers attend now to showcase the plethora of new lines available.

Q. How do you view the future of the industry?

Exciting is the only way to describe it. It isn’t without its challenges – but the Convenience channel will continue to mean more to more consumers as product ranges, quality of offer and services all continue to expand.

Q. Parting words?

Make sure you come and see us at Stand F22, right at the entrance to the Expo, to say high and see what’s new!

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