Clutch ‘n’ Go with Huggies® Baby Wipes

Kimberly-Clark has just released a new product, Huggies Clutch ‘n’ Go Baby Wipes, perfect for parents on-the-go.

Huggies Clutch ‘n’ Go Baby Wipes will be ranged across all channels including in Coles, independent retail stores, convenience and pharmacies. The launch will be supported with a blogger outreach program and a social campaign via Facebook and Instagram.

The Clutch ‘n’ Go wipes feature a stylish refillable clutch that allows parents to travel with ease, ensuring they have baby wipes on hand for all those nappy changes, as well as for cleaning those sticky fingers and face.

Available in three modern designs, the airtight zip-close clutch keeps baby wipes moist, and includes a resealable fliptop lid on the front so consumers can easily access the wipes. The bright soft flexible packaging is slim line to easily fit in nappy bags or handbags, and the pack also comes with a separate side strap with button clasp to be easily attached to strollers.

The new Huggies Clutch ‘n’ Go wipes will be available in a 32 wipes pack to provide more wipes for parents on the go.

Almost three quarters of mums and dads who tested it rated the new Clutch ‘n’ Go as more appealing than the hardcase travel pack with an overwhelming 85% saying they would purchase the new product.

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