Coca-Cola Amatil (Amatil) has formed a strategic partnership with global freight forwarder C.H. Robinson to create a more sustainable and nimble Australian supply chain.

Events over the past 12 months have created the perfect storm for the domestic services market, with port strikes and congestion, rail delays, and consistently changing border restrictions making the movement of cargo a more difficult task.

Amatil’s partnership with C.H. Robinson has allowed it to analyse a part of its supply chain and identify areas where efficiency could be improved, particularly regarding sea freight opportunities.

With sustainability front of mind, the in-depth analysis revealed additional trucking legs could be removed by facilitating the loading of containers at the distribution centre rather than off site.

The appropriate loading technology was designed and manufactured by third parties and installed at Amatil’s Northmean site in NSW.

CCA General Manager Logistics Phillip Parsons said sustainability is a primary goal for the organisation.

“Amatil has a zero emissions target for 2040 and this technology will play a part in helping us achieve that, but it’s also just the right thing to do to get trucks off the road and make the organisation more dynamic,” said Parsons.

“This technological advancement allows the Sydney distribution centre to operate more efficiently with seamless loading and shipment of goods to Western Australia, supports switching to different transportation modes where necessary and most importantly it is better for the environment.”

C.H. Robinson Vice President Oceania, Andrew Coldrey said in the current market that a holistic approach to logistics is the key to success.

“With issues across every mode in the domestic services market, supporting our customers to have an all-inclusive approach that increases efficiency is our number one priority.”

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1 Comment

  1. Hello there! I believe this Coca-Cola Amatil and global freight forwarder C.H. Robinson partnership will definitely create a more sustainable Australian supply chain. Thank you for writing this valuable article. Keep sharing!

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