Coca-Cola Creations has launched the new K-Pop inspired Coca-Cola K-Wave Zero Sugar and Frozen Coca-Cola K-Wave in Australia.
The new Coca-Cola K-Wave Zero Sugar flavour is available in 250ml cans from 22 April in grocery and convenience stores across Australia. Additionally, Frozen Coca-Cola K-Wave will be exclusively available in McDonalds restaurants.
The limited-edition drink has been infused with a burst of K Pop magic, giving fans access to a suite of music-focused experiences featuring some of the genre’s biggest stars, including Stray Kids, ITZY, and NMIXX.
The groups have teamed up to drop a K-Pop anthem song and music video called ‘Like Magic’, produced by J.Y. Park. The full song and video is now available on JYP Entertainment’s YouTube channel.
By scanning the QR code on the can, Aussie fans can access an AI-powered experience that allows them to participate in the ‘Like Magic’ by embedding their voice, name, and face into various segments of the K-Wave anthem song. Users can then download and share their personalised music video cameo on social media.
Kate Miller, Senior Marketing Director at Coca-Cola South Pacific, said: “We’re thrilled to bring Coca-Cola K-Wave to Australia, a flavour that not only tastes great but offers fans a fun way to connect with their favourite K-Pop artists and be part of the music they love.
“Coca-Cola is dedicated to bringing exciting new flavours and experiences to fans, and we can’t wait for people to try it and experience the magic of K-Wave.”
Since its launch, the Coca-Cola Creations platform has created new flavours, designs, and unexpected experiences that blend music, fashion, and technology for fans to enjoy around the world.
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