Coca-Cola launches new flavour co-created by Artificial Intelligence

Coca-Cola has launched Coca-Cola Y3000 Zero Sugar, a new limited-edition flavour co-created by humans and artificial intelligence.

Produced by Coca-Cola’s new global innovation platform, Coca-Cola Creations, Y3000 Zero Sugar is the first creation introduced in Australia and features an AI-powered experience and an optimistic perspective on what the year 3000 could look like through scanning the QR code on the can.

Livia De Salvo, Marketing Manager at Coca-Cola Australia, said Coca-Cola Creations is all about creating unexpected and magical moments for fans.

“We wanted to create a refreshing, future-themed drink that blends Coca-Cola’s signature taste with the power of artificial intelligence.

“With the help of AI-powered technology, Coca-Cola Y3000 Zero Sugar imagines how a Coca-Cola from the future tastes and introduces innovative experiences to explore the future. It’s the Coca-Cola taste you love while bringing something new to your tastebuds. We can’t wait for people to try it!”

Insights gathered from artificial intelligence, along with fan perspectives from across the world, helped shape the taste and look of Coca-Cola Y3000 Zero Sugar.

Key themes and stylistic preferences were inputted into an AI image generator to curate a mood board that inspired the design of the product pack and key visuals. The final design showcases liquid in a morphing, evolving state that merges to represent human connections.

Coca-Cola Y3000 Zero Sugar is available at convenience and grocery stores across the country for a limited time.

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