Coca-Cola launches new zero-sugar flavour into P&C

Coca Cola has launched its latest flavour, Coca-Cola Raspberry Zero Sugar, into convenience and petrol stations across the country.

Available in 600mL bottles, the new flavour combines the refreshing taste of Coca-Cola with a hint of raspberry and zero sugar.

Kate Miller, Marketing Director, South Pacific, Coca-Cola, said they’re always evolving their product portfolio to provide more of what people want.

“We understand that people are looking for more low and no sugar options, and this new flavour is an exciting addition to our existing zero sugar range.”

The release will be supported by a marketing campaign across social, digital, outdoor, and in-store.

“We believe this new flavour will be a hit among consumers. Coca-Cola Raspberry was available for a limited time in 2019 and we’re very excited to be able to bring back the oh so refreshing raspberry taste, without the sugar. It’s a taste beyond words and we can’t wait for Aussies to try it,” said Miller.

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