Coca-Cola has announced it will be bringing back its iconic ‘Love Cans’ for a limited time at Sydney’s WorldPride 2023 event.
First created in 2017 during the lead-up to the referendum on marriage equality, the Love Cans will be available via chilled sampling across the Opening and Closing concerts and Pride Villages.
Kate Miller, Marketing Director at Coca-Cola Australia, said Coca-Cola has long believed in the power of bringing people together.
“No matter who you are or where you’re from, love is what connects us all. We designed the Love Can and photobooth to showcase different expressions of love, whether it be loving someone else or simply appreciating and loving yourself and who you are. We want everyone to show their love by accepting and supporting others.”
As a supporting partner of both Sydney WorldPride and the Sydney Gay and Lesbian Mardi Gras, Coca-Cola encourages to spread the love throughout the festival period with its limited-edition Coca-Cola No Sugar Love Cans.
“Our partnership with Sydney WorldPride is reflective of our commitment to creating a diverse, equitable and inclusive company. We strive to do this by employing people who mirror the diversity of the communities in which we operate. We’re looking forward to celebrating this momentous event for the first time in the Southern Hemisphere!”
The Opening Ceremony of Sydney WorldPride will also see a Coca-Cola photobooth in use to provide pride-goers with the chance to capture moments of love and celebration, and instantly share them across social media using the hashtag #celebratelove and tagging @cocacolaau.
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