Manchester City FC have announced Coco Joy, part of the FAL Food & Beverages range, as an official partner of their pre-season tour of Australia, which will include matches against AS Roma on 21 July and against Real Madrid on 24 July at the iconic Melbourne Cricket Ground.
As well as a range of promotional activity around the English Premier League Club’s visit, Coco Joy will feature on the sleeve of Manchester City’s playing kits.
Omar Berrada, Commercial Director of City Football Marketing, which brokers Manchester City FC’s commercial partnerships, said, “Everyone at Manchester City is extremely excited to be visiting Australia for our pre-season
tour and we are delighted to be working with a well-loved brand like Coco Joy and helping to bring their consumers closer to the sport and the team they love.”
Tim Xenos, CEO of FAL Food & Beverages, said partnering with one of the world’s largest clubs supports Coco Joy’s growing global success, “Coco Joy is committed to promoting a healthy and active lifestyle not just through our products but through sponsorships as well. It brings me great pleasure to not only be supporting The Sky Blues on a global level but also bringing Man City’s stars down under.”