Coles customers are in for a treat with local Broadmeadows producer, Modern Baking Company (MBC), launching a new limited edition cookie alongside My Kitchen Rules’ South Australian team, Lyn & Sal. Featured on last night’s episode of MKR’s 10 th ANNIVERSARY SEASON, Lyn & Sal won the coveted prize of having their recipe turned into a limited edition product to be featured on Coles shelves nationally.
Voted on MKR as the most delicious by the People’s Choice, Lyn & Sal’s Limited Edition Chocolate Macadamia Brownie Cookies combine the perfect blend of chewy chocolate brownie and crumbling nutty cookie.
Converting the winning recipe into a method that could be produced for Coles customers to enjoy nationally was undertaken by MBC’s sister-company Susan Day Cakes in Hallam. Once the recipe was tested and approved by Lyn & Sal, MBC got to work to produce more than 27 tonnes of the decadent creation exclusively to Coles.
The limited edition cookie expands the range the suppliers already produce for Coles to a combined 42 bakery products including cakes, shortbread, gingerbread, lamingtons, sponge rolls and pavlova.
Modern Baking Company and Susan Day Cakes General Manager Bruce van Twest said Australians ate thousands of Coles baked goods each year, with demand continuing to increase annually.
“We love working with Coles to develop new lines of bakery products for customers to enjoy. We do a lot of research into food trends, both locally and internationally, and these insights allow us to continue to create new and delicious baked goods that Coles shoppers have grown to know and love,” he said.
“We’re thrilled to have taken Lyn and Sal’s mouth-watering home recipe and recreate it so customers all over Australia can experience the delicious flavour combination. We’re sure this limited run is going to be a big hit.”
Coles General Manager for Bakery Jon Haggett said Coles had worked with MBC and Susan Day Cakes for more than ten years to produce new and innovative Coles bakery products with their popularity continuing to grow.
“We’ve had a long and fruitful history of working with MBC and Susan Day Cakes and the collaborative process we have developed ensures that our customers can enjoy new and innovative sweet treats like cakes, cookies and other baked goods,” he said.
“It’s been fantastic working with MKR and MBC to offer every day Aussie home cooks, like Lyn & Sal, the unique opportunity of seeing their creation sold at Coles. The teams at MBC and Susan Day Cakes have been instrumental in developing the limited edition cookie. To be able to manufacture large volumes of cookies with a soft and gooey brownie centre was not easy. MBC was the perfect partner for this challenge because of its quality standards and manufacturing ability to produce a product of this kind.”
MKR’s Lyn & Sal’s Limited Edition Chocolate Macadamia Brownie Cookies are available at Coles supermarkets nationally, as well as Coles Express and Coles Petrol stations in an 8 pack for $5.00. Customers can also build the ultimate cookie sandwich using Lyn & Sal’s recipe printed on the back of the product packaging.
These are particularly average. They have that synthetic chocolate flavour, and taste like any old cookie from the shelf of any supermarket.
Out of the three cookies eaten so far none have had any macadamia in them.
They are expensive for what they are too at $5 for 8 flat little cookies.
I can only assume that they lost all of their flavour in the process of mass producing them.
Was considering buying two packets – so glad I didn’t. There were plenty in my local Coles today, day two, so presumably they are not flying off the shelves.
Very disappointing.
I think Sal and Lyn have been misrepresented by a very disappointing replica of there biscuit. I purchased a packet hoping to experience a part of MKR but unfortunately have been extremely dissapointed by a Advertising ploy.