Coles appoints new Chief Commercial Officer

Anna Croft has been announced as Coles Group’s new Chief Commercial Officer to drive the supermarket’s merchandise strategy.

Croft is currently Chief Commercial Officer at Mecca and has over 20 years’ experience in global retail in the United Kingdom and Australia, specialising in strategic leadership, cultural and business transformation at retailers such as Tesco, Coles, WH Smith, and Mecca Brands.

Leah Weckart, CEO of Coles, said Croft will play an essential role with its team and suppliers to deliver exceptional quality products, innovative exclusive brands and convenient meal solutions for its customers at great value.

“Anna is an outstanding executive who knows our business and our customers. I’m delighted she’s returning to Coles with her significant leadership experience in local and international retail.”

Croft previously spent 10 years at Coles, progressing from buyer to General Manager of Grocery, and will recommence at the company in her role as Chief Commercial Officer in January 2024.

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