Coles has launched its first ever virtual Christmas cracker, aiming to raise money for vulnerable Australians.
For every download of the cracker, Coles will donate $1 to its food rescue partner SecondBite’s Christmas appeal, up to $100,000.
Samantha McLeod, General Manager of Brand, Digital and Design at Coles, said Coles is proud to innovate digitally for customers who are increasingly using their mobile phone to connect with each other.
“While some domestic and international borders in Australia have opened, many families and friends are still separated. The virtual Christmas Cracker gives them a fun way to connect. It’s bringing a very special Christmas tradition to many more people, and we are proud that for every cracking download we’ll be donating funds to the Coles Secondbite Christmas appeal to help support Aussies doing it tough.”
A recent Coles survey found that of 7500 Australians, more than a quarter will be catching up virtually this year, meaning the cracker which includes a tug-of-war, a joke, and a virtual Christmas hat, is the perfect way to connect with someone unable to be physically present.