Coles is preparing to launch its Coles Local supermarket format into Western Australia with the first store opening in South Perth by the end of the year.
Coles Local, which focuses on bringing quality local produce to customers through partnerships with local suppliers, will open in South Perth’s Angelo Street in November.
Coles Local offers a tailored in-store experience and a thoughtfully crafted range of high quality local and imported products, designed specifically to meet the needs of the local community.
There are 16 Coles Local supermarkets across the Eastern Seaboard, including the most recent additions in Brighton Victoria, Birkenhead Point New South Wales and the Brisbane CBD in Queensland.
Coles Chief Executive, Commercial and Express Leah Weckert, said the expansion of Coles Local into WA would bring some of the state’s best quality artisanal produce to a wider local audience.
“Our research tells us that our Western Australian customers value local produce, and so the Coles Local format was a natural fit. We strive to create strong partnerships with proud Western Australian businesses, and we’re excited to help them showcase their quality products to our Coles Local customers,” she said.
“We think WA customers are going to love the local products we have included in our range, which celebrates the delicious, quality produce Western Australia has to offer. The store will also feature the same great value offers on everyday items found in our regular Coles supermarkets.
“Coles Local has been a real hit with customers in the eastern states since the concept first launched in 2018. In the past financial year alone, we opened seven Coles Local supermarkets.”
The flagship West Australian stores will host products from 45 suppliers unique to Coles Local, including bread and pastries from Mary Street Bakery, healthy convenience meal options from Hail the Kale, artisan deli meats from The Farm House Margaret River, and popular pantry items and treats from Dirty Clean Food.
The supermarket will also house mochi and mini gelati desserts, frozen fruit Scoop&Weigh, and bread warmers filled with gourmet bread delivered to store daily.
Western Australia’s first Coles Local supermarket will also champion sustainability, with trolleys made from 90 per cent recycled plastic milk bottles and REDcycle plastics, free recycled carry boxes available in place of bags, and team member uniform polos made from 65 per cent recycled plastic bottles. Customers can also return their soft plastics to REDcycle collection points in-store.
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