Cornetto hits summer freezers with hot new price point

As one of Australia’s best known ice creams, Cornetto has been a favourite around the world since the 1965. Classic Vanilla is Australia’s most popular Cornetto, but this classic will now be joined a new flavour Cornetto Strawberry Choc.

A delicious combination of strawberry and chocolate twisted in a wafer cone, topped with rich chocolate sauce and choc chips, and finished with the signature choc tip, Cornetto Strawberry Choc will join Classic Chocolate and Classic Vanilla as a permanent flavour in single serve format, also under the $2 offer, from ice cream freezers in leading petrol and convenience stores across the nation.


Streets Ice Cream Marketing Director Anthony Toovey said: “We are always looking for opportunities to innovate in the ice cream category. This is a very competitive market and it’s important we provide consumers with even more reasons to love Cornetto. The $2 price point is about unlocking growth for Cornetto and bringing new consumers to the category through this ‘loose change’ offer. We believe that this initiative has the potential to significantly grow the ice cream category and reconnect consumers with ice cream on a more regular basis.”


The new Cornetto pricing will be available around Australia from 9th November 2015.

The $2 Cornetto campaign will be supported by a multi-million dollar communications program including refreshed point of sale in store.

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